Victa RedPhone

The ubiquitous RedPhone of our childhood. Brought into Australia privately (design further developed for the Australian market) and then sold by Tamura to USA, Japan, etc. Private company absorbed by Telecom in 1975 and deployed extensively in supervised locations.

NameVicta RedPhone. The private operator was called VICTA. These machines were a common sight in Australian cities until the early 1990s. They were usually seen on a display stand in front of shops or on the counter inside shops.
Date1963-1993 (this is the “big brother” of the Victa RedPhone Domestic)
ManufacturerMarketed by Victa Telecommunications, manufactured by Tamura Electric Works in Japan.
The 670-A2 Telephone Set was a popular unit in Japan.
UsagePrivate. Similar devices were produced on the international market not only for NTT Japan, but also for ToT Thailand, PTT Argentina, ITT
USA, CANTV Venezuela and PTT Portugal.
Used also by Kellogg’s in the USA as the KELLOGG K-581 payphone
Resources (pdf files)TELSTRA VICTA REDPHONE CATALOGUE
TELSTRA VICTA REDPHONE DIAL LABEL 44MM NEW
TELSTRA VICTA REDPHONE DIAL LABEL 44MM
TELSTRA VICTA REDPHONE HANDBOOK
TELSTRA VICTA REDPHONE MANUAL
TELSTRA VICTA REDPHONE SIGN PANEL
TELSTRA VICTA REDPHONE SIGN

REDPHONE PROTOTYPE FROM GERMAN- DIRK KLAUM

Above- RED PHONE Victoria Street Potts Point, 1967

Development of the RedPhone

The early 196Os saw an opportunity to bridge the widening gap between the constraints on provision of public telephones by the PMG, and the demand for privately leased public telephones. The PMG could not provide PT’s in shops, factories or flats where expected revenue was insufficient to meet the costs of installation and maintenance.
Furthermore the demand in these locations, especially shops and institutions became exceptionally high, and any attempt to meet it would have been frustrated. Two private companies were permitted to market and install instruments of their own, and these proved an overnight success in N.S.W. and the rest of Australia. In some shopping centres leased services may be seen in almost every second shop, the number being far beyond that which the PMG could have reasonably provided.

VICTA RED TELEPHONE: In 1963 Victa Telecommunications began marketing a commercial (for shops and factories etc.) model and a domestic model (for guest houses and homes) an a lease arrangement with subscribers who paid the PMG rent for the exchange line used. The instruments, distinctively red, were manufactured by Tamura Company in Japan.

COMPANY PUBLIC TELEPHONE TAKEOVER
In December 1974 Telecom absorbed all the private company instruments and customers and these instruments then became the responsibility of Telecom who began their own active marketing programme which has continued to the present. Easiphone instruments are being phased out of operation and a revised Red Phone is being successfully promoted for this sector of the market. Coin head changes saw a six penny, so seven cents and in 1975 to ten cents (later to thirty cents) They were withdrawn in about 2000 and replaced with the Goldphone and Bluephone.

Source- (with thanks to
History of the telephone in New South Wales / by Jim Bateman
[Croydon, N.S.W.] : J. Bateman, 1980 ISBN: 0959478701


Commercial Unit – a tall, full-sized version
Domestic Unit – a squat model for low-use environments such as boarding houses

Design and Operation

Red Phones required coins to be inserted before any call could be placed—including emergency numbers like 000 and directory assistance (013). In such cases, the coin was refunded after the call.

Built with heavy-duty construction, the Red Phone weighed over 10 kilograms, even when empty.

It featured:
-Three locks: one for the owner (uncharged calls), one for the coin safe, and one to access the internal dial mechanisms
-A conventional electromechanical bell
-A delay built into the hookswitch to prevent misuse via rapid hook flashes
-A printed circuit board key system to configure compatibility with SxS or ARK exchanges
-A circuit diagram often pasted inside the unit for technicians

Below- In 1960 the Tamura table payphone was marketed by ITT Kellogg in the USA.
Described as- 3 slot desktop rotary dial Payphone Code on back 51PS JUN 1960
MEASURES APPROX. 11″ TALL X 7″ WIDE X 9 1/2″ DEEP (FRONT TO BACK). WEIGHS APPROX. 22 LBS.
These can still be found on Ebay but are rare and expensive.

Design and Build: The phone is very heavy, typically around 22 lbs (10 kg), reflecting a solid construction. It is a table-top unit, measuring approximately 11 inches tall, 7 inches wide, and 9 1/2 inches deep.

Above left- early prototype sent from Japan for testing.
Stats
Manufacturer: Tamura Electric Works Ltd. Japan
Model: 52AU, 52AUX (Commercial Model)
Model: 674AU (Domestic Model)
Housing 52AU/52AUX: Steel
Housing 674AU: Plastic
Introduced into Australia: 1964
Weight 52AU/52AUX: 12kg
Weight 674AU: 5kg
No. of Keys 52AU/52AUX: 3
No. of Keys 674AU: 1 + Padlock
Denominations: 6d, 7c, 10c, 20c, & 30c
Internal Bells: YES (all models)
Below-Tamura-payphone similar to the Australian Redphones produced in Japan, made for use in Germany. The coins are used was 10.- Pfennig. The phone need 3 coins to make a local-call. During the call there was no time limit. The lock is similar to the Australian type.
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3 responses to “Victa RedPhone”

  1. […] Private (this is the “little brother” of the Victa RedPhone) […]

  2. […] 1963-1993 (also operated in Australia as the RedPhone) […]

  3. […] for ToT Thailand, PTT Argentina, ITT USA, CANTV Venezuela and PTT Portugal.Used in Australia as the Victa RedPhoneUsed also by Kellogg’s in the USA as the KELLOGG K-581 […]

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