Brazilian Payphone- Daruma Prepaid Card

TELESP was São Paulo’s state-owned telephone company within Brazil’s Telebrás system. Spain’s Telefónica acquired it during privatisation in 1998. Vivo began as a Brazilian mobile brand in 2003 and later became Telefônica Brasil’s unified commercial brand. These names identify the payphone operators and branding, while Daruma was the equipment manufacturer.

NameDaruma Prepaid Card
DateLate 1990s
ManufacturerDaruma Payphones
Stylistically, the model shows similarities to the Taiwan Tongya TK-123 Optical Card Public Telephone, which in turn was similar to the Landis & Gyr CP1- Phonecard 1.
CreditWith thanks to- https://acervo.institutofuturos.org.br/
Images copyright Musehum, Museum of Communications and Humanities (Brazilian Telecommunications Museum)

Above- standard version

Development of the Daruma Prepaid Card Payphones in Brazil

This attractive model of Daruma Brazilian card phone (in various colours) became the standard after the introduction of prepaid inductive telephone cards, a system officially introduced nationally during the Eco-92 conference in Rio de Janeiro in June 1992. The examples shown carry TELESP, Telefónica and Vivo branding.

Stylistically, the model shows similarities to the Taiwan Tongya TK-123 Optical Card Public Telephone, which in turn was similar to the Landis & Gyr CP1- Phonecard 1.

TELESP Telecomunicações de São Paulo, the state-owned telephone company serving São Paulo, part of Brazil’s Telebrás system.
Telefónica The Spanish telecommunications group that acquired TELESP when it was privatised in 1998.
Vivo A Brazilian mobile brand launched in 2003 through Telefónica and Portugal Telecom. It later became the commercial brand for Telefônica Brasil’s fixed and mobile services.

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